SAM RUBIN
Digital Marketing & Brand Strategist
781-708-3840
Skills/Certifications:
Research/SEO: SEMRush, Screaming Frog, GA4, Google Console, IBIS World, Sparktoro, Meltwater
Social Media: Sprout Social, Instagram, TikTok, Youtube, Facebook, LinkedIn, Pinterest, Threads
Production/Design: Lightroom Classic, Photoshop, Premiere Pro, After Effects, Canva, Figma, Miro, Final Cut Pro, iMovie, Logic Pro, Reaper, Garage Band, Musescore
Education:
Master of Science in Marketing
Bachelor of Arts - Media, Culture, and the Arts (MCA)
Bachelor of Arts - Musical Performance
ABOUT ME
I am a digital marketing strategist with an affinity for branding, creative, and music. I believe marketing is the perfect blend of analytical thinking and creative expression; finding that perfect equilibrium is when strategic yet emotionally resonant work can truly come to life. With a background in photography—especially capturing the essence of people—classical vocal performance, videography, and graphic design, I bring a unique perspective to my craft. As a strategic content creator and marketer, I thrive on crafting emotionally relevant strategies and captivating visual and sonic branding experiences.
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Drawing from my award-winning experience and educational background, including a Master's in Marketing and dual bachelor's degrees in Musical Performance and Media, Culture, and the Arts, I'm here to bring your vision to life.
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Whether you're seeking marketing strategy insights or want to explore the meaning and impact of art, music, and sound, I'm always eager to engage in thoughtful conversations. Feel free to reach out, and let's create something extraordinary together.
WORK EXPERIENCE
July 2023 - Present
July 2022 - July 2023
January 2023 - June 2024
January 2023 - June 2024
Rebellion Group – Cheshire, CT
Senior Creative Strategist
I lead comprehensive brand strategy processes that encompass client discovery, scope development, framework creation, and activation. Through close collaboration with a creative team, my role involves developing and implementing brand strategies across industry verticals, including crafting positioning frameworks, refining key messaging, and conducting thorough brand analyses. Through strategic workshops, I collaborate with clients to enhance their brand identity and solidify their market positioning.
Rebellion Group – Cheshire, CT
Creative Strategist
I collaborated closely with creative teams to structure effective content calendars and advertising campaigns for a diverse portfolio of twelve client accounts. My role involved conducting in-depth social metrics analysis, market research, and competitor research to develop comprehensive content strategies tailored to each client's objectives.
Massachusetts Small Business Development Center at Clark University – Worcester, MA
Independent Contractor
I spearheaded the development and execution of marketing campaigns for four small businesses in Central, MA. Responsibilities included researching, conceptualizing, and presenting tailored marketing campaigns to meet the unique needs of each client. Additionally, I produced engaging graphic, video, and photo content for their social media platforms, including Instagram, Facebook, TikTok, and websites.
Metrocorp Media; Boston Magazine and Philly Magazine – Philadelphia, PA
Client Services Intern
I optimized client-paid media and social advertising campaigns by meticulously tracking key performance indicators (KPIs) using Google Analytics and pacing accounts. My responsibilities included monitoring KPIs to gauge campaign effectiveness, informing future ad expenditures to meet engagement benchmarks, and compiling comprehensive reports for client review.